2024 MADEIRA CHAMBER CO-OP PROGRAM
Our amazing businesses make Madeira a great destination to eat, shop, play, and find the services you need to take care of your home and family.
MADEIRACHAMBER.COM DISCOVERY GUIDE
The MadeiraChamber.com website remains our central hub of information. Our online discovery guide features your business’ logo with key information about how to get in touch. This year, we’re revamping our graphics to better brand places to eat, shop, play and our service providers. This online guide will be the landing page for all marketing efforts, essentially becoming the gateway into the Chamber website for those seeking more information about our members, where to park and upcoming events, as well as the opportunity to sign up for our email newsletter to stay in the loop about all things Madeira.
MADEIRACHAMBER.COM ONLINE DIRECTORY
Our online directory features your business name, logo and contact information categorized by Eat, Shop, Play or Service sub-category. While all Madeira businesses are included online, our co-op businesses receive special distinction as a featured business on our home page and within the directory itself. As an extra benefit to non-Madeira businesses, co-op members are included in our regular online directory as well.
SOCIAL MEDIA MARKETING
Throughout the year, your business will be promoted via photos, videos, reels and more on our Madeira Chamber Facebook and Instagram pages. We’ve partnered with The Social Story Lab and Brown Dog Films to help capture the amazing stories and events going on in Madeira!
DIGITAL & EMAIL MARKETING
We’ll use a variety of targeting capabilities to market on-going branded promotion of Madeira as a great place to discover; driving online users from Madeira and surrounding communities to our online discovery guide, special events, and more! Targeted e-blasts will be utilized throughout the year in two significant ways. We’ll continue to use highly targeted e-blasts to market your business along with upcoming events and seasonal themes while targeting our own database of 2,000+ contacts to market your business to potential customers throughout the Tri-State.
EVENT MARKETING
Our events will continue to provide a unique way of promoting a variety of businesses. We’ll kick off the summer with our annual Girls’ Night Out shopping event followed by 10 straight weeks of live music every Saturday night in Downtown Madeira. The holidays kick off with our Holiday Open House in early November followed by Light Up Madeira the first Saturday in December.
Our marketing team will work with all of co-op members to maximize their exposure through our events via online promotion/sponsorship, co-branded opportunities, and on-site shopping. This includes the promotion of our discovery guide at all events so that your business gets the exposure it needs regardless of your direct participation in any specific event!
DIRECT MAIL MARKETING
As we’ve done the last few years, we’ll continue to go “old school” with targeted mailers throughout the year to potential customers in Madeira and surrounding communities. All pieces will include the promotion of our online guide with trackable QR codes in the spring, summer, and holiday seasons.
PRINT MARKETING
While we’re scaling back our print marketing we will continue to augment our printed materials to help maximize the impact of our program throughout Madeira. This year, we are scaling back our print advertising to better promote our businesses through social media but will continue to develop materials that help cross-promote and encourage customers to support additional local businesses in our co-op program similar to the printed discovery guide we produced last year. We are also working through the creation of a local map to help identify businesses by category. This is currently being developed and will likely include a digital version as well.
Co-op members also receive extra recognition in our printed Madeira Business Directory which is mailed to every home and business in Madeira and Indian Hill in June as well as delivered to all new residents throughout the year.
2023 CO-OP MARKETING PROGRAM AT A GLANCE
Last year, we generated over 1 million impressions for Madeira, dramatically increased our social media following and reach and generated thousands of actionable interactions with our website. We’re excited to build on this momentum for even more exposure in 2024!
2024 CHAMBER CO-OP PROGRAM INVESTMENT: $400*
*Includes your regular Chamber membership ($100 value)
READY TO GET INVOLVED?
Contact David Peterson at [email protected] to get started or simply choose the “co-op” option using our online form.